In order to create an independent record label, the present study designs a platform which facilitates the emergence of a post-subcultural network, the network and its counterpart organisation is what the present study posits as a Record Label. Sunbird Records is created as a multifaceted platform which promotes the development of its network through its website, studio, shop, live music venue, social platforms etc. it is important to note that the practical design productions which facilitate the emergence of a post-subcultural social entity, like a record label, are typically accepted as by-products rather than designs strategised to encourage a network’s growth, in this sense, the present study is making a unique contribution to knowledge by specifically investigating its design.